New brand positioning, new video and new website

📢 Dear all, after a year in the works, we are thrilled to present a new brand positioning, a new video and a new website for Across Legal.
 
This exciting rebrand marks a new chapter in our law firm, as we are embarking on new growth objectives, expanding our team and opening new offices. The rebrand embodies who we are with a special focus on the commitment we have to our clients, no matter what.
 
Our new brand is based on a widely known, yet often veiled idea: THE WORLD OF BUSINESS IS A JUNGLE. Let’s say it loud and clear: It’s a wild environment, a land of bewildering complexity and ruthless competition. Anyone who has “survived” M&As, investment rounds, corporate reorganizations, IP challenges or exit processes (only to name a few) will surely agree about that.
 
But we believe we speak for all entrepreneurs and investors when we say that it’s also a tremendously fascinating world to which we devote all of our passion and expertise. Our mission as legal partners is to make companies and investors unstoppable within the jungle of business transactions.
 
With that in mind and a touch of self-deprecating humor (which the legal field desperately needs 😉), we crafted a wild yet lifelike video you can watch below. It’s a tale of a fierce jungle of letters representing business agreements and legal regulations. An untamed environment in which the strongest doesn’t always survive.