Tappx, an AdTech company that offers technology for digital advertising, acquired PlayOn Content, a rapidly growing video creation, monetization and distribution tool.
PlayOn Content’s platform helps publishers manage additional video inventory that has its own audiovisual content player. In addition to delivering and monetizing personalized audiovisual content, the company uses advanced technology to transform written and photographic content into videos so that they can be monetized.
After the operation, its first objective was the launch of Contextualize-It, a tool designed to analyze audiovisual content and the provision of contextualized advertising. Both companies have significant synergies, both in their business model and in the development of new products.
