We advise sellers on the purchase of Smadex by the growth marketing company Headway
Headway acquired Smadex, a Spanish company specializing in programmatic advertising. Across Legal advised the sellers throughout the divestment process.
Smadex technology enables advertisers to run performance campaigns on mobile devices using artificial intelligence algorithms to understand the best combinations of creativity, targeting, and price for each audience group.
For its part, Headway is a Growth Marketing company for brands and apps, specialized in mobile, programmatic, data and performance marketing solutions.
The company is a subsidiary of Entravision Communication Corporations and has extensive experience in international markets, connecting advertisers and agencies with large marketplaces and audiences around the world. Headway works with more than 500 major active brands. Its commercial offices are located in 13 countries worldwide: USA, Brazil, Mexico, Colombia, Chile, Argentina, Uruguay, Guatemala, Costa Rica, Panama, Peru. Israel and Spain.
