Across Legal advises Juan Valdez in the joint venture created with La Hermosita, which currently has 11 establishments in Madrid.
The Colombian company seeks to continue its expansion in Spain through this alliance. The aim of this new alliance is to open more than 100 establishments over the next five years under the franchise model and, in the short term, to remodel the brand’s three current shops in Madrid.
“At Juan Valdez we are always looking to capitalise on opportunities to expand our 100% Colombian coffee, which is why we have partnered with La Hermosita to achieve this goal in Spain, a high-impact market on the European continent that is currently growing steadily in terms of coffee consumption”, explained Sebastián Mejía, Juan Valdez’s international vice-president.
According to industry sources, the coffee industry in Spain has a size of 1,963 million dollars, making it the 12th largest coffee market in terms of volume.
