Algori, a data insights startup for the consumer goods vertical reimagining the consumer panel has secured €3.3 million in funding.
The seed investment was co-led by Shilling Capital and Change Ventures, and joined by Flashpoint VC. The round also featured several angel investors, including former Numerator Board Member and Infoscout CEO Jared Schrieber, who led Numerator to a $1.5 billion exit to Kantar. A number of Algori’s own employees also invested as part of the deal.
The startup is currently active in Spain, where its consumer panel is four times the size of the country’s largest incumbent. Algori will direct its new funds toward scaling the business in Spain, expanding data science capabilities, and extending operations into new markets in Western Europe.
