The Dentsu Group has acquired Omega CRM Consulting – and its subsidiaries – a Spanish consulting firm with more than 20 years of experience in CRM solutions and marketing services. The company will be integrated into Merkle, a brand belonging to dentsu and specialised in Customer Experience Management (CXM).
Through this transaction, Merkle strengthens its expertise in Salesforce technology. In the coming years, the company aims to generate 50% of its net revenues from Customer Transformation and Technology (CT&T) services, including Customer Experience and Commerce.
With this acquisition, Omega CRM expands Merkle’s team of professionals, making it the largest CXM agency in Spain, with more than 750 experts serving more than 400 clients from major advertisers, IBEX 35 and Fortune 500 companies. Its integration expands Merkle’s CRM capabilities in the local market by adding expertise across the full suite of Salesforce Cloud technologies.
The Dentsu group has more than 2,000 Salesforce experts and more than 5,000 certifications worldwide. This positioning enables the company to deliver customer experience transformation solutions that are aligned with Salesforce cloud capabilities.
Founded in 2002, Omega CRM has established itself as one of the leading Salesforce technology implementation and marketing services companies in Europe, with more than 550 employees at its headquarters in Granada, nine offices in Spain and a work centre in France. Recognised by CEPYME as one of the 500 leading Spanish companies in growth and innovation in the last two years, Omega CRM offers CRM services in different industries, including Pharma, Retail, Education, Real Estate, Manufacturing, Hospitality and NGOs.
The Omega CRM employees will join the Merkle team alongside David Garcia -CEO- and the company’s leadership team. Garcia will report directly to Merkle EMEA President Margaret Wagner. The companies will be renamed “Omega CRM, a Merkle company” with immediate effect.
In EMEA, Merkle is present in 17 countries including the clusters of DACH, Northern Europe, Spain, Italy and UK & Ireland with more than 4,500 employees. Globally, regionally and locally, Merkle offers leading-edge CXM services through its team of experts in analytics, data and technology, experience and commerce, strategy, transformation and B2B.
Source: Dircomfidencial
