Article 50 of the AI Act: disclaimer, labelling or metadata? The European Commission’s guidance on transparency obligations
“Hello, I’m Maria from the customer service team. How can I help you?” But… is Maria really a person? Customer service chatbots, virtual assistants, product images, marketing campaigns and AI-generated texts are already part of many companies’ day-to-day operations. Yet users cannot always tell when they are interacting with AI or when content has been […]
